I'm pretty sure they didn't plan it this way from the beginning. Two kids from Stanford thought up a cool way to search the web, put it out there and watched it work, and a flood of people glommed onto them to help them make money out of it. And Google was born. I don't think there was a master strategy from the beginning. There may not be a master strategy now. But if there is...
Google has the power to eat the information universe. The service sector accounts for about 60% of developed economies, and any service-related company that does not think about Google is not taking the future seriously. More specific information about how individuals use their computers and the Internet passes through Google servers than any other place in the world, and they are eminently capable of connecting the information.
Google's motto is 'Do no Evil.' You and I had better hope they take that motto seriously.
More in next post.
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